Business to Business Research

ORC Iternational has brought together a group of senior researchers who have extensive experience across and within a diverse range of industries which engage in business to business marketing. We have the ability to conduct research among a broad range of research participants, from front line operatives, to small business owners and managers to CEOs of large corporations.

We can help you identify opportunities and develop growth strategies by working with you to create and test strategy options, evaluate new products/services, develop your value propositions, and more effectively differentiate your company from your competitors.

Issues we can help you with include:

• Strategic Issues Analysis
• Customer and Market Needs Analysis, Monitoring and Segmentation
• New Product and Service Development
• Brand Health/Value Assessment
• Brand Monitors (Continuous Tracking)
• Target Market Analysis
• Mystery Shopping
• Pricing Research
• Customer Communications Evaluation
• Product and Service Evaluation
• Concept Testing (in particular for communications)
• Advertising and Communications Tracking and Evaluation Research

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