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The New Customer Equity Model from ORC International
Measuring the Impact of Dependence and Goodwill on Customer Experience and Equity
Complimentary breakfast seminar at Shangri La Hotel, Sydney
Wednesday 28th September
8.15am-9.30am (light breakfast included)
Join us for a free breakfast seminar
with Linda Shea, Global Managing Director of ORC International’s Customer Strategies Practice.
Linda is recognised in North America as our expert in Customer Experience and Equity research, and will be in Sydney on September 28th to introduce our breakthrough Customer Equity Model.
You should attend if:
• Your current Customer Experience and Equity programs are not generating any new insights.
• Your Customer Loyalty modelling is only marginally effective at explaining resultant customer behaviour.
What you will learn at this session:
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• Why many of today's Customer Experience programs are only generating lacklustre results.
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• How measurements of dependence and goodwill can generate additional insight
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Please feel free to extend
this invitation to anyone else
within your organisation who
would find this interesting.
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• How you can easily adapt existing programs to incorporate these new dimensions
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• Why our approach is more effective than conventional models
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About the speaker
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Ms. Shea provides leadership and direction to ORC’s global focus on customer strategy and management.
She has spent the last 25 years helping
organisations maximise customer relationships in ways that impact
the overall performance of their business. She speaks at national conferences on a routine basis, has authored several papers, and is routinely quoted in business and customer – focused publications and news sources.
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ORC International is a leading global research firm with offices across the U.S., Europe and Asia Pacific region offering the unique ability to integrate primary and secondary research, competitive intelligence and expert insight to address the strategic challenges of its clients worldwide.
To learn more about ORC International contact
paul.chong@orcinternational.com.au or visit our website
www.orcinternational.com.au
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Click here to reserve your seminar place
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Contact Effie Damaskopoulos or Julie Whatley on +61 3 9935 5700
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