Information Technology & Telecomms

The information technology & telecommunications industry (ITC) is one of the most critical in the business world. It is also one of the fastest moving and most volatile. With shifting customer demands and ever-changing technology, ITC providers often face significant challenges to stay ahead of the curve, and ahead of the competition. ORC International understands the need to react quickly and creatively to the ever-changing demands of ITC customers. Our team of specialists has significant experience in conducting domestic and international research, adopting a range of qualitative and qualitative data collection methodologies for business and consumer clients across the sector.

Our research expertise serves clients in the following sectors:

• Mobile telecommunications – operators, manufacturers and resellers
• Consumer Electronics
• Internet service providers
• Computer hardware and software manufacturers
• IT solutions/managed service providers
• Computer software and hardware firms
• Distribution channels

Our services include market definition, segmentation, new product development, customer retention, usage analysis, pricing analysis, service performance tracking and competitive profiling.

Our clients use our services in the areas of:

• Customer satisfaction
• Customer value research
• Brand awareness and perceptions
• New product development
• Market assessment
• Market segmentation/customer profiling

To contact us, click here.